The most recent WhatsApp Company update was the ability to add a cover photo to a business profile, but WhatsApp is working on further features for businesses: WhatsApp Premium is a new subscription plan that is now in beta for Android, iOS, and desktop!
WhatsApp Premium will allow users to link and name up to ten devices, so corporate equipment may be renamed to make them easier to recall. Furthermore, WhatsApp Premium will allow business accounts to build a unique custom business link: companies may currently use short links to enable consumers to contact them by opening a link that contains their phone number, but WhatsApp Premium will allow business accounts to establish a personalized link.

When you establish a custom business link, it does not imply that the business phone number is hidden: it is just a better method to contact the business by utilizing an easy-to-remember URL. The custom short link is not a username, but it is distinct enough to launch a special business conversation. Please keep in mind that you will only be allowed to alter the custom short link once per 90 days.

Unfortunately, we do not have any other information on WhatsApp Premium, such as when it will be available, how much the membership will cost, and whether additional features will be added to the subscription plan in the future. What we do know is that it is in the works for WhatsApp Business beta for Android, iOS, and desktop, that it is optional, and that it will not be available to ordinary WhatsApp accounts. When further information becomes available, another article will be posted on this page.

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