OpenAI has just released GPT-4, the next iteration of the AI model that ChatGPT was built. With the ability to achieve ‘human-level performance’ on a range of tasks, GPT-4 is poised to become a major element in connecting across a range of evolving industries. While these AI tools are improving quickly, it is important to understand the full context of what they’re producing, especially in professional applications. Despite its capabilities, GPT-4 still has similar limitations as earlier GPT models, which means great care should be taken when using language model outputs, particularly in high-stakes contexts. Nevertheless, as more AI tools are appearing in more places, it is likely that you will soon be using them in some form within your day-to-day process. Therefore, using them within a managed flow is important to avoid losing credibility.