Meta is introducing branded content on Facebook Reels globally as part of its continuous commitment to assisting creators in converting their passion into a career. For creators to use branded video campaigns, reels are a great medium. Facebook Reels now allows creators to tag their organic posts with branded content using the “Paid partnerships with” label, and tagged brands can quickly turn these posts into branded content advertising using the “Sponsored with” label. All creative material that promotes or is influenced by a brand or product in exchange for money, freebies, or other forms of value must also include that company’s tag. The business partner will be informed after being tagged and receive specific stats regarding your article.

Download the Branded content on Facebook Reels setup guide for step-by-step instructions, more information about product features like the “audience restrictions” toggle that lets you limit who can view your content by age or location, how to give business partners access to create branded content on Facebook Reels ads, and more.
With the help of this feature, brands, in the view of Meta, can keep using the influence of creator voices to express their stories and support the development and monetary livelihood of creators.