Google has announced an expansion of its Local Services Ads, enabling businesses to highlight their services better in local queries. The feature allows businesses to advertise their services at the top of Google Search results pages and receive quality phone calls, messages, and appointment bookings in the areas they choose. The feature was initially launched for home service businesses but has now been expanded to over 70 types of service area and storefront businesses. Google has also added five more Local Service ad categories, including Education, People Care, Pet Care, Wellness, and Health Care. Selected services can use Google’s updated booking feature to drive more direct response from listings. Local businesses can also earn Google verified badges to stand out in search listings. The badges help potential customers feel confident booking services, knowing they are fully licensed and vetted by Google. The expansion of Local Services Ads can help local businesses maximize their local business listings and get more direct connections from Google Search.
