Instagram Adds “Following” Filter to Reels, Taking a Cue from TikTok

Instagram is rolling out a new feature in its Reels tab that mirrors TikTok’s experience, allowing users to fine-tune their content consumption. This feature, called the “Following” filter, enables users to view content from accounts they follow, providing a more personalized content feed.

The Evolution of Instagram Reels

Initially, Instagram’s Reels tab combined content from the following accounts with recommended clips. However, this blend of content didn’t always align with users who primarily wanted updates from the accounts they followed. The “Following” filter is Instagram’s response to this feedback.

How the “Following” Filter Works

The “Following” filter lets users curate their Reels experience by focusing solely on content from their followed accounts. To access it, users can:

  1. Open the Reels tab in the Instagram app.
  2. Tap on the “Reels” title in the upper left corner.
  3. Select “Following” from the dropdown menu.

Returning to the main Reels feed is as simple as tapping the back arrow at the top left of the screen.

Comparing It to TikTok

While Instagram’s “Following” filter enhances personalization, it may not match the transformative impact of TikTok’s “For You” and “Following” streams. Instagram users typically follow a wider array of accounts, making their Reels content more diverse than TikTok’s. Despite this, the “Following” filter empowers users to customize their Instagram experience.


Instagram’s “Following” filter in the Reels tab offers users more control over content consumption. While it may not replicate TikTok’s experience entirely, it’s a valuable option for those who prefer a more focused content feed. As social media platforms evolve, they’ll continue refining features to cater to diverse user preferences.