Instagram notes and Organic content in ads

Users will receive a unique code for their posts, which they may share with a partner so they to produce an ad with that code and promote the organic content/post as the brand’s ad.

Instagram Notes

In terms of new Instagram features, it’s been a fairly quiet month. But we do have a preview for something coming shortly.

Adam Mosseri, the CEO, highlighted a new feature that the team is now testing in Canada, Mexico, Egypt, South Korea, and other nations during an AMA session.

It’s called Notes, and as he revealed in a brief video, the feature will be accessible on Instagram Messenger, allowing users to compose and share Notes in their direct messages.

An easier way to use organic content in ads

Users will receive a unique code for their posts, which they may share with a partner so they to produce an ad with that code and promote the organic content/post as the brand’s ad.