Creators are at the heart of Instagram’s future innovation.
They are the ones driving its development, and the Instagram team is betting big on the creators’ economy.
And, of course, the tools that Instagram can supply to help them generate more money are at the heart of the win-win situation.
Subscriptions, which was introduced in mid-January and is now accessible to certain beta customers, is one of these tools.
Subscriptions are an excellent option for producers to generate recurring revenue and a steady stream of cash.
Instagram has now announced new upgrades and an expansion of Subscriptions. What’s new is as follows:
Subscriber Chats allow you to invite subscribers to a group conversation.
Subscriber Reels – the ability to exclusively post Instagram Reels to subscribers.
Subscriber Posts – the opportunity to post Instagram Reels just to subscribers.
Subscriber Home Is a new tab in the profile that contains all content that is exclusively available to subscribers.
This upgrade allows authors to create a unique material that is exclusively available to their Subscribers. This material might include Reels or Instagram posts that are only viewable to subscribers.
There is also a separate section on the Creator’s profile where users may view all Subscription-related material.