OpenAI, the maker of the AI content tool ChatGPT, has announced a new paid subscription plan, ChatGPT Plus, priced at $20 per month. The new subscription will offer users general access to ChatGPT, faster response times, and priority access to new features and improvements. Despite the impressive outputs produced by ChatGPT, the app has been criticized for the potential of producing misinformation, plagiarized content, and other forms of incorrect outputs. Additionally, the legality of using AI-generated content has been called into question, and there are concerns that Google may penalize sites for using bot-produced text.
However, ChatGPT can be a valuable tool when used correctly within a content process. By using the right prompts and understanding the limitations of such tools, ChatGPT can be an essential element in content creation. While ChatGPT Plus is currently only available in the US, users in other regions can sign up for the waitlist ahead of a broader launch.
Despite the potential benefits of ChatGPT, it’s important to have adequate checks and balances in place to avoid further issues and complications. OpenAI itself is also developing new tools to detect ChatGPT outputs, highlighting the need for caution when using AI-generated content. Relying solely on ChatGPT may not be the best approach, but when used correctly, it can be a valuable tool for marketers looking to maximize SEO performance at lower costs.
