Instagram was founded in 2010 and has since grown to become one of the most popular social media networks, with more than 1 billion monthly active users.
Instagram is desperate to keep competition at bay, and the app looks to be helping. Instagram’s position as a major social app is being maintained by mimicking every hot feature from every trendy app for now.
Instagram has also been puzzled as it tries to keep up with current customer trends and behaviors. Here are a few features Instagram might bring to its app in 2023.
- Instagram is eager to present users with more of the greatest content from across the network, with a particular emphasis on spotlighting creators, which it also views as a big future driver. If Instagram can better ingratiate itself with creators, it will post more frequently. As a result, Instagram is eager for its AI suggestions to be successful, and Reels is the app’s fastest-growing content type, so expect to see more random updates and Reels in more locations across the platform.
- Expect Instagram to make a bigger push on this at some point, maybe through a new tab in the app that launches a full-screen, always-on feed of live shopping information. If it grows more popular, the app may make a lot of money while also increasing its in-app commerce features.
- AR advertisements and interactive ad formats that will engage consumers in unique ways are on the way. Other platforms are experimenting with this as well; expect new AR ad formats from IG, as well as enhanced scanning tools and ingestion methods, to help more businesses embrace this next-level transformation.
