Project Overview: Heaven From Seven (HFS)
We were approached by a food truck company called “Heaven From Seven” to create a strong and memorable brand identity that would help them stand out in a highly competitive market. Their goal was to offer delicious fast food from 7 pm to 2 am at midnight, and they needed a visual identity that would communicate their concept and appeal to late-night customers.
Color Palette
Appetizing Food Colors
Logo Concept
Moon
Food served past 7 pm - till midnight 2 am and retained from their old logo
Hot Food
The food is served hot at anytime of the day
Cooking Dome Lid
Direct depiction of fresh food with cutleries
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