Project Overview: Heaven From Seven (HFS)

We were approached by a food truck company called “Heaven From Seven” to create a strong and memorable brand identity that would help them stand out in a highly competitive market. Their goal was to offer delicious fast food from 7 pm to 2 am at midnight, and they needed a visual identity that would communicate their concept and appeal to late-night customers.

Color Palette

Appetizing Food Colors

Chennai's Trendiest Food Truck - Color Palette

Logo Concept

Moon

Food served past 7 pm - till midnight 2 am and retained from their old logo

Hot Food

The food is served hot at anytime of the day

Cooking Dome Lid

Direct depiction of fresh food with cutleries
Chennai's Trendiest Food Truck - Typography
Chennai's Trendiest Food Truck Logo
Chennai's Trendiest Food Truck Compact Logo
Chennai's Trendiest Food Truck Logo

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