Project Overview: Heaven From Seven (HFS)
We were approached by a food truck company called “Heaven From Seven” to create a strong and memorable brand identity that would help them stand out in a highly competitive market. Their goal was to offer delicious fast food from 7 pm to 2 am at midnight, and they needed a visual identity that would communicate their concept and appeal to late-night customers.
Color Palette
Appetizing Food Colors
![Chennai's Trendiest Food Truck - Color Palette](https://brandma.in/wp-content/uploads/2023/02/Heaven-from-Seven-Color-Palette-scaled.webp)
Logo Concept
Moon
Food served past 7 pm - till midnight 2 am and retained from their old logo
Hot Food
The food is served hot at anytime of the day
Cooking Dome Lid
Direct depiction of fresh food with cutleries
![Chennai's Trendiest Food Truck - Typography](https://brandma.in/wp-content/uploads/2023/02/Heaven-from-Seven-PPT-6.webp)
![Chennai's Trendiest Food Truck Logo](https://brandma.in/wp-content/uploads/2023/02/Heaven-from-Seven-Logo-1.webp)
![Chennai's Trendiest Food Truck Compact Logo](https://brandma.in/wp-content/uploads/2023/02/Heaven-from-Seven-Logo-2.webp)
![Heaven from Seven Logo Chennai's Trendiest Food Truck Logo](https://brandma.in/wp-content/uploads/elementor/thumbs/Heaven-from-Seven-Logo-1-q2tax3hsrevq3dlrhc65njw8fgzec558qxn49533w0.webp)
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![](https://brandma.in/wp-content/uploads/2020/03/art-por-016.jpg)
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