In the ever-changing landscape of social media, one platform has been vying to position itself as a genuine alternative to the established giant, X. Threads, owned by Meta, has been on a journey of refinement and development, striving to offer a unique user experience that stands out in the crowded social media arena.
As Threads continues to evolve, the app faces a challenge with its engagement levels, a vital metric that determines its success. Early excitement around Threads has somewhat subsided, potentially signaling a pivotal moment for this Meta-owned challenger. However, despite this shift in buzz, Threads remains an intriguing platform, maintaining a considerable level of interest with users.Instagram chief, Adam Mosseri, provided insights into the current state of Threads during a recent Q&A on Instagram Stories. He acknowledged that while Threads is being utilized by a significant number of people, the frequency of use falls short of the desired engagement levels. This observation aligns with third-party reports indicating a decline in daily usage since the app’s initial launch.On average, Threads users now spend around 6 minutes per day on the app, a notable decrease from the peak of 21 minutes per day shortly after its launch. In comparison, X users spend considerably more time in the app, underlining the challenge Threads faces in establishing a robust user base.The Threads team is actively addressing these challenges and focusing on key areas for improvement: