Twitter is launching its next big push for Twitter Blue subscriptions, as Elon Musk and the company work to make Twitter Blue a more important revenue generator for the platform.
To begin, Twitter has expanded Twitter Blue access to Saudi Arabia, France, Germany, Italy, Portugal, and Spain, potentially allowing millions more Twitter users to sign up for a verification tick.
Based on what we’ve seen so far, it most certainly won’t, but it will likely increase Twitter Blue sign-ups by a few thousand, putting more revenue into Twitter’s coffers.
Twitter is also aiming to incentivize Blue sign-ups by offering a revenue split for ads appearing in reply threads. The idea is that if users post engaging tweets, they will be reimbursed for the debate they cause – but you must be signed up for Twitter Blue to get it.
At this time, Elon has not provided any additional information on the prospective income split or process.
Not many businesses will pay $12,000 a year for a profile badge, plus $50 for each additional staff member.
Musk stated in his initial outline of his Twitter 2.0 reformation plans that he expects subscription money to be roughly 50% of Twitter’s entire intake. If the majority of users sign up, Twitter can then utilise Twitter Blue as a type of ‘payment verification,’ implying that accounts without a blue tick are increasingly likely to be bots. It would also diminish Twitter’s reliance on ads, giving Musk more latitude to make moderation choices as he sees fit, without regard for any ad placement issues.
However, Twitter requires a large number of new users to sign up in order to do this.
