Twitter has rolled out two new updates for its direct message (DM) feature, which includes the ability to reply directly to a message within a chat thread and a new emoji picker with a wider range of options. In addition, Twitter will be launching encrypted DMs next week to provide more security and privacy to its users. Twitter CEO Elon Musk also announced that audio and video calling options will soon be available in Twitter DMs. These updates reflect a shift towards private messaging and away from public feed posts, providing users with more options for connective capacity. However, this poses a challenge for monetization as users generally do not accept ads within DM surfaces. As social feeds continue to become more entertainment-focused and users share content among their closest friend groups in private, outreach strategies must adapt to this new normal.