Twitter seems to be preparing to launch TweetDeck as a Twitter Blue add-on feature, a move that could help to increase the number of users who subscribe to Twitter Blue, the company’s monthly subscription program. Currently, Twitter Blue has around 300,000 paying subscribers, far from the 33 million subscribers needed for it to contribute 50% of Twitter’s overall revenue.
To reach these targets, Twitter needs to seriously boost interest in its Twitter Blue offering, and making TweetDeck exclusive to paying users could be one way to do so.
TweetDeck is a popular tweet management platform that many users would likely consider paying $8 to keep accessing. Twitter could build better, natively integrated versions of the features offered by third-party tweet management tools and add analytics tools that can’t be included in other apps. This could be a revenue winner for the company. Additionally, Twitter might look to cut off competing platforms from its API, which would give it more impetus and push more users toward a Blue subscription. This would make TweetDeck a much more significant part of the Twitter Blue experience and a bigger consideration for users.
Overall, the future of TweetDeck as a Twitter Blue exclusive feature is uncertain, but it could be another element to watch in the evolving Twitter 2.0 saga. The company will have to carefully consider its moves to ensure that it continues to attract and retain users, while also maximizing its revenue potential.
