WhatsApp has recently launched a new payment feature for small businesses in Brazil, allowing users to pay for goods and services directly within a WhatsApp chat. This feature is expected to revolutionize the way small businesses conduct transactions on the messaging platform.
With the new payment feature, users in Brazil can search for a business, browse goods and services, add them to their cart, and make a payment, all with just a few taps. Supported payment partners, such as Cielo, Mercado Pago, or Rede, can be linked to the WhatsApp Business app, and small businesses can securely accept payments from their customers.
The payment feature currently supports Mastercard and Visa debit, credit, and pre-paid cards issued by participating banks, and the service will be rolled out to more businesses in the coming months. The aim is to provide a more convenient and better payment experience for all users over time.
Security is a top priority for WhatsApp, and the company has taken steps to ensure the safety and privacy of users’ data. Card numbers are always encrypted and securely stored, and users are required to create a Payment PIN and use it for each payment. WhatsApp also offers customer support for free to ensure help if needed.
The secure payment feature is rolling out to people in Brazil who install the latest versions of WhatsApp for iOS and Android from the Google Play Store and the App Store. WhatsApp plans to bring the payment feature to more types of businesses and countries in the future.
The introduction of this feature is expected to have a significant impact on small businesses in Brazil, as it provides a secure and easy way for them to conduct transactions on the messaging platform. By streamlining the payment process, small businesses can focus on providing excellent service to their customers and growing their business.
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