YouTube Testing New Audience Filters for Video Retention Stats

YouTube is updating YouTube Studio with audience filters for video retention charts, allowing creators to analyze viewer retention based on three key segments:

  1. Subscribers and Non-Subscribers: Differentiate retention rates between subscribers and non-subscribers.
  2. New and Returning Viewers: Understand engagement differences between new and returning viewers.
  3. Organic and Paid Traffic: Discern retention from organic versus paid traffic.

This update aims to provide creators with detailed insights into audience behavior, aiding in content strategy refinement. Currently being tested, it will be rolled out widely soon.

YouTube continues to enhance analytics tools, with features like improved video earnings display and playlist analytics. The platform’s commitment to supporting creators underscores its dedication to empowering them for long-term success.