How to choose an aesthetic for Instagram?

An Instagram aesthetic is a cohesive visual style that you use to create a consistent look and feel for your profile. It can help to establish your brand and make your content more appealing to your followers. In this article, we’ll go through some tips for choosing an aesthetic that works for you.

Understand your brand or personal style

Before choosing an Instagram aesthetic, it’s essential to understand your brand or personal style. What is your brand’s message? What are your personal interests and passions? These questions will help you determine what kind of aesthetic will best represent your brand or personal style.

For instance, if you’re a fitness influencer, you may want to go for a bright, energetic aesthetic that reflects your active lifestyle. If you’re a food blogger, a warm, rustic aesthetic could work well. The key is to choose an aesthetic that aligns with your brand or personal style and will resonate with your followers.

Look at other Instagram accounts for inspiration

One of the best ways to choose an Instagram aesthetic is to look at other accounts for inspiration. Browse through Instagram and look at accounts that you admire. What kind of aesthetic do they have? What colors and themes do they use? Take note of what works well and what doesn’t, and use this as a starting point for creating your own aesthetic.

It’s important not to copy other accounts outright, but to use them as inspiration for your own unique aesthetic. You want your profile to stand out and be memorable, not just another copycat of someone else’s account.

Choose a color palette

A color palette is one of the most important elements of your Instagram aesthetic. It’s essential to choose colors that complement each other and reflect your brand or personal style. Look for colors that evoke the emotions you want to convey, such as calmness, energy, or excitement.

You may want to choose a dominant color for your profile and use it consistently in your posts. Alternatively, you could choose a few complementary colors and use them in different ways throughout your profile.

Use consistent filters and editing techniques

Another key element of your Instagram aesthetic is the filters and editing techniques you use. Using consistent filters can help to create a cohesive look and feel for your profile. Experiment with different filters and editing techniques to find the ones that work best for you and your brand.

Overall look and vibe of your profile

Finally, it’s important to consider the overall look and feel of your profile. Your aesthetic should be consistent throughout your profile, from your bio and profile picture to your posts and highlights. Make sure that everything looks and feels cohesive and that your brand or personal style shines through.

Choosing an Instagram aesthetic is an important part of building your brand or personal presence on the platform. By understanding your brand or personal style, looking at other accounts for inspiration, choosing a color palette, using consistent filters and editing techniques, and considering the overall look and feel of your profile, you can create an aesthetic that resonates with your followers and helps you stand out on Instagram.