Meta, the parent company of Facebook and Instagram, is rolling out updates to assist brands in protecting their intellectual property and combating counterfeit products. The updates include enhancements to the Brand Rights Protection Manager tool and the introduction of the Intellectual Property Reporting Center.
The Brand Rights Protection Manager tool now utilizes advanced AI and machine learning to offer improved matching based on brands’ previous usage. Brands can upload reference images of their products, with an expanded limit of 200 images, facilitating broader comparison. Meta is also expanding its Rights Manager platform to enable broader content blocking and introducing image ownership tagging.
The Intellectual Property Reporting Center provides a centralized database for IP reports, simplifying the tracking process. Additionally, Meta is launching a Protecting Businesses section on its Meta for Business website, offering guidance on brand protection strategies.
These updates signify Meta’s commitment to combating counterfeit activities and providing businesses with the tools to manage their content effectively. By leveraging AI technology and centralizing reporting processes, Meta aims to maintain a secure online environment and uphold brand integrity.
For businesses seeking to protect their intellectual property, Meta’s brand protection tools offer essential resources and support. To learn more about these updates, visit Meta’s dedicated resource page.
