Meta, the parent company of Instagram, is piloting a new initiative, the “Threads Bonus program,” designed to incentivize creators on its Twitter-like platform, Threads. Under this program, selected creators stand to earn monetary rewards based on the performance and frequency of their posts. While the specific details of the program may vary by participant, Meta aims to align top creators with the app’s objectives through financial incentives.
Participation in the Threads Bonus program is currently by invitation only, with Meta extending invitations to a limited pool of creators. Creators must activate the bonus feature through Instagram’s Professional Dashboard upon receiving an invitation. Despite Threads’ initial success in amassing 130 million users, sustained growth has proven challenging, prompting Meta to explore innovative strategies to reignite momentum and propel Threads towards its envisioned trajectory.
As Meta navigates the evolving landscape of social media, the Threads Bonus program represents a strategic move to foster growth and engagement within its platform. By incentivizing creators and adapting to individual preferences, Meta aims to cultivate a vibrant creator community and bolster Threads’ presence in the competitive social media realm.
