Meta’s Threads app is expanding its keyword search feature to more regions, including Argentina, India, Mexico, the U.K., and the U.S., in addition to its initial launch in Australia and New Zealand. This enhancement is a much-anticipated addition to Threads, allowing users to search for keywords beyond just user handles, enriching the app’s utility.
Threads gained rapid popularity, with 100 million sign-ups in record time, highlighting the demand for a Twitter alternative. While competitors like Mastodon, T2, and Post struggled to gain traction, Threads emerged as a promising alternative, backed by Meta’s vast resources and expertise.
Despite its initial limitations, including the absence of API access and European availability, Threads is making progress. Meta recently introduced a desktop version and is continually improving functionality, making it a contender in the real-time trend discussion space.
As Elon Musk’s changes at Twitter stir controversy, Threads could become a preferred choice for users seeking an alternative platform. With ongoing developments and growing interest, Threads may indeed become the go-to platform for real-time discussions in the near future.
