By automatically enabling Stars on public creator content, including Reels, Meta is making it easier for people to find Stars on Facebook. This implies that users will be able to learn about and use Stars in more places on Facebook. Meta is now testing with a small number of authors around the world.
Meta is offering additional capabilities for creators who already use Stars to make it easier to earn Stars and communicate with Star senders:
- Reels with a Stars Party. A Stars Party is an inter-Stars contest that culminates in a celebration of the creator’s achievement.
- experimenting with a new set of virtual presents designed for particular content. You can send a present with a dog theme to a pet creator, for instance, if you’re watching a puppy reel from your favorite pet creator.
- giving creators more options to interact with Stars senders, such as providing a filter to Comments Manager that collects all of a creator’s Stars comments in one location. Creators will be able to respond simultaneously to several comments on this surface.
